How to get your business recommended by Claude

Claude recommends businesses it can identify and trust

Claude answers a buyer's "who should I use?" with a specific business, and it names the one it can clearly identify and trust. Built by Anthropic, Claude is a leading assistant widely used in workplaces, so being the business it recommends puts you in front of buyers at the exact moment they are choosing. getting found in AI is the outcome; generative engine optimisation is how you earn it in Claude.

Unlike a search engine, Claude rarely hands back ten options. It commits to a recommendation, and the businesses it omits are invisible to that buyer. That is what raises the stakes: in Claude, second place is no place.

Claude sources answers from its training data plus web search

Claude draws on its training data plus web search, and it cites the pages it retrieves and quotes. To be named, your business has to appear, consistently and credibly, in the places Claude looks. How Claude picks its sources breaks the mechanism down, but the short version is simple: Claude recommends what it can verify.

Because Claude lives in the Claude app, claude.ai and tools built on Anthropic's API, its answers reach buyers wherever they already are, which is why a mention inside Claude is worth more than a search ranking almost no one scrolls to.

Buyers ask Claude for a recommendation, not a search

Every appearance in Claude starts with a buyer's prompt, and the phrasing is conversational, not keyword-shaped. People ask Claude things like:

• "best plumber near me, who would you actually recommend?"
• "which accountant should a small business in Leeds use?"
• "recommend a reliable roofer with good reviews"
• "who's the top-rated dentist near me for private treatment?"

Claude recommends local businesses when buyers ask

Yes, Claude names providers it can identify and corroborate from trusted sources. When someone asks for a provider "near me" or in their town, Claude increasingly names specific local businesses rather than deflecting to a directory. That makes Claude a direct channel to local buyers for trades and professional services alike.

Entity clarity and citations shape Claude's answers

Claude names your business when the signals line up: a clear, consistent entity, credible third-party mentions, genuine reviews and structured data it can read. The single biggest lever for Claude is clear, authoritative, quotable content and a consistent entity.

To influence how Claude answers, we strengthen:

• Your entity: so Claude knows exactly who you are, what you do and where, via entity optimisation
• Your citations: so trusted sources corroborate you, via citation building
• Your content: so Claude has passages it can quote and attribute to you
• Your reviews and structured data: so the trust and machine-readable signals are in place

Optimising for Claude earns you the recommendation

Appearing in Claude is earned, not bought. There is no paid slot in an organic recommendation. We optimise your business for Claude by fixing your entity, earning the citations Claude trusts, and publishing content it can lift.

The work follows the way Claude actually reads the web: we make your business unambiguous, corroborated and quotable, so the model has every reason to name you and none to hesitate.

Measuring your share of voice inside Claude

You cannot improve what you cannot see, so we monitor your visibility in Claude directly, tracking how often it mentions you, how favourably, and how your share of voice compares with the competitors it names instead. That baseline turns GEO from guesswork into a measured programme.

Claude is one engine, buyers use Google Gemini too

Claude matters, but no buyer uses only one assistant. The same person who asks Claude today asks Google Gemini, Google Gemini or ChatGPT tomorrow, and each sources answers differently. We optimise across every engine that has UK search demand, so your visibility does not hinge on which assistant a buyer happens to open.

See how Claude answers for a business like yours

For a UK business, that is what AI lead generation looks like: being named by Claude matters for the enquiries it sends you, not the mention itself. The fastest way to understand your position is to look. Our free AI visibility audit runs real buyer prompts through Claude and the other engines and shows exactly where you appear, where you do not, and who Claude names instead. See how we move businesses into AI recommendations, then book yours.